We believe that success looks different for everyone, and each of us deserves the space, time, and ability to curate a life that makes us feel whole, supported and seen. Our app content is intentionally curated to support users in their everyday mindfulness goals. We champion those making a unique path for themselves and celebrate the dreamers, disruptors, and visionaries.
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Ivirlei is most known as a business and mindset coach for creatives, helping women from all over the world build their brand and recognize their own inherent power. After coaching for over 13 years, her personal life challenges created a passion for wellness advocacy.
Mavenelle is a creation birthed out Ivirlei's own self discovery journey and practices. Her mission was to create a unique guided journaling app designed for ambitious women who wanted to incorporate more mindfulness and self reflection into their everyday lives.